Meet Canyon Lakers Joshua and Kelli Tolbert, owners of Loring Studios and Awthentik Design Group. Joshua was born and raised in San Diego, California. Kelli was born and raised in Reche Canyon, California. They have been married for eight years and have three children between them.
The Tolberts moved to Canyon Lake in 2009 where they rented a home for three years. They moved from Canyon Lake to Tuscany Hills, but shortly after moving there, they purchased a home in Canyon Lake and moved back. “I really missed Canyon Lake and couldn’t wait to move back,” says Kelli. The Tolberts have resided in Canyon Lake for the past four years.
Before starting their own business 10 years ago, Kelli was employed as a CFO for a company in Orange County. Joshua was employed as a graphic designer for a company in Temecula.
The Tolberts started their own business when Joshua felt like his career was not expanding with his former employer. “Joshua didn’t see a future for himself there,” says Kelli. Joshua started the business out of the their home.
Once the company was making enough money to sustain the Tolberts financially, Kelli quit her job as a CFO and joined Joshua in building their company full time.
The Tolbert’s business, Awthentik Design Group, takes the customer’s business from start to finish when it comes to branding. They offer professional design and printing services and vehicle wraps.
“Our full design studio offers more in-house services than the average graphic shop,” says Joshua.
Kelli adds, “Our graphic design service is not limited to business cards or mailers. We also design, logos, brochures, flyers, presentation folders, shirt designs, stickers, letterheads and vehicle wraps. We work with customers to provide everything they need to brand their company from start to finish.”
“We specialize in vehicle wraps. Vehicle wraps are all about brand exposure, marketing and improving visibility for a business. They make you stand out from your competitors,” says, Joshua. The Tolberts have wrapped compact and full-sized vehicles, boats, sports utility vehicles, racing vehicles, food trucks and semi-trucks.
The Tolberts’ customers range from big corporations with fleets to small business owners with one vehicle. They’ve been hired by some major customers too, including The Home Depot, Legoland and BMW. Their customers come from all over the United States but the majority of their customers are in California.
“Our favorite customers are right here in Canyon Lake where we live,” says Kelli. “We take so much pride in what we do, so it makes us very proud when we see our work on vehicles driving around in our own community.”
Kelli manages all the legal and financial aspects of the business, as well as the day-to-day operations. Joshua designs, installs and manages client relations. The Tolberts currently employ two employees, whom they consider as family. “Our installer, Cyle Chislock, has been with us for years. We take pride in everything we do, including the relationships we have with our employees; they’re like family to us,” says Kelli.
When not working, the Tolberts enjoy spending time with family and friends. “We have the best neighbors anyone could ask for,” says Kelli. They also enjoy spending time at the lake front home of Kelli’s brother and sister-in-law, Mike and Gretchen Painter. Kelli enjoys horseback riding and has a passion for animals. She recently finished school to become a veterinary technician, so that she would be able to donate her time at the local shelters.
Their middle child, Brittney, is a competition dancer at JDI Dance Studio in Canyon Lake, so the Tolberts spend a lot of time there, too.
For more information about Awthentik Design Group, call 951-245-5054 or stop by their office at 18451 Collier Ave., Unit E, in Lake Elsinore. They also can be found online at http://loringstudios.com, and on Facebook at www.facebook.com/awthentikdesign.