Lucas Oil So Cal Shootout in LE this weekend

For those who head to the Lucas Oil Off Road Racing Series “Southern California Shootout” today and tomorrow, March 20 and 21, there is a good chance they will run into other Canyon Lakers.

Jordan Cochrum, a marketing director for RockStar, Inc. and a Canyon Lake resident, says there are many race enthusiasts in the community. Some race for fun; some race in the regional series, while others compete at the national level of Lucas Oil Off Road.

He adds, “Many of the top drivers and athletes in the series were past residents of Canyon Lake, such as Brian Deegan, Jeremy McGrath and, new to the series, X Games FMX legend Ronnie Faist. Even though Jeremy is no longer a resident in the Lake, Lawrence Lewis, his team manager, does reside here and will be onsite during the racing.”

Jordan himself grew up racing motocross at a young age and says, “This is where my passion and background for motorsports was seeded.”

In recent years, Jordan and friends started a UTV race team supported by Polaris named the UTV Wolfpack. He says they were at the forefront of the manufacturer Side x Side Racing Class in the Lucas Oil Off Road Regional Series, starting the class with their team of five drivers.

That was about three years ago. The class now has more than 30 drivers, and Jordan’s team now consists of multiple drivers racing various race series from short course to desert racing.

Rockstar Energy Drink is the primary sponsor of the Lucas Oil Off Road Series. It also has multiple drivers racing in the three top race classes: Pro 2 and Pro 4, Rob MacCachren and Brian Deegan; and in Pro Lite, Ryan Beat and Ronnie Faist.

Canyon Lake resident Jordan Cochrum grew up racing motocross. His current title at Rockstar, Inc. is "Marketing Activation and Motorsports Director – North America." Rockstar Energy Drink is the primary sponsor of the Lucas Oil Off Road Series. Photo provided by Jordan Cochrum

Canyon Lake resident Jordan Cochrum grew up racing motocross. His current title at Rockstar, Inc. is “Marketing Activation and Motorsports Director – North America.” Rockstar Energy Drink is the primary sponsor of the Lucas Oil Off Road Series. Photo provided by Jordan Cochrum

Jordan says, “At this weekend’s race we are excited to announce that our Global Rally Cross driver and the hit TV show History Channel’s Top Gear personality, Tanner Foust, will be racing this first race in Lake Elsinore as well as a couple additional race appearances this year.”

He adds, “As part of Rockstar Energy’s activation, we will be promoting our newest beverages on the market with complimentary samples and entertainment for fans in the Rockstar Energy Fan Zone.”

Jordan has been working with Rockstar Energy for approximately 13 years. His current title is “Marketing Activation and Motorsports Director – North America.” He says he manages all things relative to the marketing department for two- and four-wheel motorsports.

Jordan lives in Canyon Lake with his wife, Tommie, and daughter, Stevie Darling. His family has owned homes here for more than a decade; so it was an easy transition when he and his wife got married as she is from Texas and Jordan was living in Huntington Beach. He says, “I got the water with the lake and she got to get out of the busy city into an environment that was more similar to the rural open country like Texas.”

The Southern California Shootout will take place at the Lake Elsinore Motorsports Park, 20700 Cereal St. in Lake Elsinore (RaceLE.com). The gates to the night races open at 4 p.m., with opening ceremonies at 7:30. For ticket and event information, visit lucasoiloffroad.com.




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